Author: Claudio Afonso Archives
Multi-disciplinary design leader with an intricate understanding of digital and its myriad of facets. I began my career two decades ago in South Africa, where I crafted boundary-breaking marketing and brand experiences that connected with diverse audiences (unique to an emerging market) and garnered the attention of the industry, winning numerous awards along the way.
Designing AI-enhanced solutions, a new design process
Creating AI-enhanced products and services is just as much about the end user as the technology. This article covers the new approach to design and explains why certain steps need to change.
Accessibility. Why inclusive design makes economic sense
Designing for web accessibility goes beyond meeting compliance; it’s an essential strategy for driving growth and inclusivity. Accessible design broadens your audience reach, improves user experience, and fosters brand loyalty—all while reinforcing your company’s social responsibility. This approach is more than a design consideration; it’s a smart business move that…
Design. Code. Launch.
Design. Code. Launch. — an event hosted in partnership with Microsft — about creating experiences within the Android ecosystem, from large-screen to dual-screen.
Concept Prototyping for Hardware
It’s no secret that we’ve got a lot of experience in product innovation and hardware prototyping. Avalon CX’s approach validates the customer experience ahead of any technology deployment. Our creative approach allows us to test and validate concepts earlier. This fills the gap between an early PowerPoint presentation and holding…
Creativity and its benefit to business
The importance of creativity in the workplace, and how to harness it by simply creating the right environment.
Design Thinking: Problem-solving with perspective
Our experiences in building an insight generation tool and process around it. Trials, errors, and success.
The Business Case of CX, Part 1.
Intuitively we know that offering what our customers like is good for business. What’s the business benefit of understanding your customers, their needs, and preferences? Why should you spend time and effort to reject features when you can include them all? What’s the RoI of CX?
How Design Thinking can unlock innovation.
Some businesses are thriving during these challenging times. For everyone else, use Design Thinking to show you the way back to the top spot.
Continuous CX – a promise we love to make.
What we mean by continuous CX and why it is something you should also be (more than) curious about.
